Copywriter, Social Performance Marketing

Born within a company that creates some of the most widely viewed viral content in the world, with years of success creating high-quality video content and attracting top-tier advertisers and partners, First Media’s Performance Marketing division has secured itself as a major player and full-service Direct Response agency.

Our Performance Marketing division stands unique and dominant in this marketplace benefitting from First Media’s triple-threat experts in digital publishing, adtech, and performance. We provide our clients with customized digital storytelling production in a packaged approach that is narrative, data-driven, and beautifully executed.

We’re looking for a Copywriter with deep experience working on creative and engaging performance-driven ads on social media. The right candidate understands the fundamentals of what makes an ad work, within a variety of genres and frameworks, and understands what makes actionable ads, that drive clicks and conversions, work.   

This is a temporary/freelance position with the potential to become a full-time, permanent role. 

Responsibilities:

• Creative Copywriting: Create compelling, engaging ads for digital platforms, including Meta, TikTok and YouTube, primarily video, but also mixed media, including statics, gifs, etc.
• Strategy behind the creative: Great creative tells a clear product story to a specific audience.  Develop strong reasons for the “why” behind every creative idea.  
• Own ideas through development and production: work with creative directors, production team, and post team to see idea all the way through from script to screen.  

Qualifications:

• Must have a portfolio of strong social ads for DTC, CPG products that demonstrate a clear ability to connect a target, product and benefits in a way that is both clear and engaging
• Degree in a related field. 
• 3+ years of experience as a creative builder and maker of stories in entertainment marketing, advertising, or content creation
• Facebook and Instagram product knowledge is required, YouTube is a big plus
• Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content
• Experience producing/directing low-budget ads for TikTok and Instagram is preferred

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.