Email Automation and CRM Specialist

First Media is a Top 10 social media publishing & marketing company, at the intersection of content and commerce, and driving the shoppable content revolution. Based in Los Angeles, with over 200 employees, 180 million fans, and over 1.5 billion monthly views, we’re a powerhouse of creative strategy, production, omnichannel distribution, and data. We use a proprietary formula to drive real-world action across our brands, So Yummy, Blossom, Blusher, and BabyFirst.

We are looking for an Email Automation and CRM Specialist. This role will connect marketing execution with sales development, managing everything from email segmentation to lead qualification.

You will:

• Identify top prospective customers and build prospect lists.
• Develop and manage email workflows for different business lines.
• Create and improve lead scoring and automation in HubSpot.
• Monitor email engagement, including open rates, click rates, and response rates, and track lead progression.
• Work with the Senior Marketing Manager and Marketing Coordinator to develop email content ideas, using performance data to inform the messaging and layout.
• Analyze email performance to find ways to improve layout, call-to-action structure, send timing, and target audience.
• Set and regularly update benchmarks and key performance indicators (KPIs) for all email campaigns and workflows, to track success and make improvements over time.
• Manage Sales Development Representative (SDR) tasks, such as outbound prospecting, follow-up, and lead qualification.
• Keep the Customer Relationship Management (CRM) system and lead pipeline up to date with daily updates and automation.
• Create an easy reporting system and dashboard to track email and outbound performance.
• Ensure that the handoff process for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) is timely and accurate.
• Define and implement behavioral triggers in HubSpot (e.g., multiple page views, high engagement) to identify sales-ready leads and trigger internal alerts or workflows.
• Nurture/develop contacts with the goal of converting 2–3 contacts per month into qualified meetings, including inbound leads, former clients, and past prospects.Identify and activate behavioral triggers within HubSpot (e.g., numerous page views, significant engagement) to pinpoint sales-ready leads, initiating internal notifications or automated processes.
• Cultivate and advance relationships with contacts—including inbound leads, previous clients, and past prospects—aiming to convert 2–3 into qualified meetings monthly.
• Update and manage sales activities, opportunities, and account information in CRM/sales pipeline.

Requirements:

• Experience in helping with email campaigns for B2B clients
• Comfortable using email automation marketing systems
• Strong comfort level with CRM software, Hubspot preferred
• Ability to share case studies or examples of successful B2B email campaigns
• Proficient in Microsoft Office Suite and Google Suite
• A data-driven mindset to analyze results through A/B testing and optimize emails
• Creative thinker who enjoys leveraging data insights in decision-making
• Skilled at writing clear, friendly, and error-free copy
• Previous email marketing experience in e-commerce is a bonus
• Familiarity with Klaviyo and Shopify is also a plus

First Media offers competitive compensation and benefits, including a hybrid working environment, daily office lunches, company perks, and more.